MERIT

The exhibit

Famous ideas, graded like yours.

We fed the instrument five legendary companies exactly as they looked on day one — the actual pitch, the actual traction, the actual constraints. No credit for what everyone knows happened next. Same rules, same weights, same standard your idea gets.

CROCS — AS PITCHED IN 2002

Crocs — a foam boating clog that doesn't slip and never smells

Strong Bet

Weakest dimension: Scalability, 6/10.

Read the full report — all seven dimensions

82/100

AIRBNB — AS PITCHED IN 2008

AirBed & Breakfast — air mattresses in strangers' living rooms

Good Potential

Weakest dimension: Scalability, 5/10.

Read the full report — all seven dimensions

70/100

UBER — AS PITCHED IN 2009

UberCab — press a button, a black car picks you up

Weak Fit

Weakest dimension: Market Demand, 6/10.

Read the full report — all seven dimensions

64/100

DOORDASH — AS PITCHED IN 2013

Palo Alto Delivery — we deliver from restaurants that don't deliver

Weak Fit

Weakest dimension: Scalability, 3/10.

Read the full report — all seven dimensions

59/100

ONLYFANS — AS PITCHED IN 2016

OnlyFans — fans pay a monthly subscription for creators' content

Not Now

Weakest dimension: Uniqueness, 2/10.

Read the full report — all seven dimensions

43/100

Each grade was produced by the live instrument from the day-one facts only. The reports below are shown in full — for your own submission, the complete report goes to your inbox.

They were all just ideas once.

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